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Examples of Statistical Outputs

You can retrieve basic summary statistics, for example:

Household Income in Kitchener

Average Household Income $78,736

 

Or, you can obtain detailed statistics on a number of geographic areas, for example, to target consumers:

Postal Codes with a High Population (25% or more) of people over age 65: Top 10 by Average Yearly Household Expenditure on Cellular Services

Postal Code Expenditure on Cell Services Per Hhld Per Year # 65+ age % 65+ age
N2P1T2 $1, 247 28 34.57
N2A1J1 $1, 048 22 48.89
N2A1H8 $1, 044 24 50.00
N2A2G7 $1, 026 35 53.03
N2N1M4 $1, 011 23 30.67
N2N1M1 $988 26 32.50
N2A2G6 $967 27 54.00
N2A2G9 $931 28 50.91
N2N1K9 $908 49 28.99
N2A1H4 $873 35 55.56

 

Finally, you can filter statistics to zero in on geographic areas containing consumers with multiple attributes:

Household Expenditure in Kitchener on Cellular Services in Postal Codes containing 25% or higher populations over 65 years

Average Cellular Services Expenditure (per household, per year) $634

 

For step by step instructions on filtering, see Combining Variables.

The above are only examples. There are many options for extracting statistics from this software.