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How to Choose Geographies

The geography you choose depends on the type of question you want to answer.

  1. Decide what geographic areas you wish to analyze.
  2. Click on Cross Hair symbol to drill down to drill down to another set of boxes.
  3. Checkmark boxes to select one or more desired geographies.‚Äč

You will see familiar types of geographic areas, like, "Canada," "Province," and "Postal Code."

The following table shows examples of types of questions and the appropriate geography to pick to answer each.
Example Question Geographic Area
What is the average household income in Canada? Use the Canada Geography
What is the average household income in Kitchener-Cambridge-Waterloo, ON? Use the Census Metropolitan Area (2011) Geography
What is the average household income in Kitchener? Use the Census Subdivision (2011) Geography
What is the average household income in the postal code N2G 4M4? Use the Postal Code (2017) Geography
What is the average household income in Ontario? Use the Province (2011) geography
 

You will also see less familiar types of "geography", based on Statistics Canada’s geographic boundaries used for the Canadian census. You can learn more about these levels of geography using the Illustrated Glossary.

There are several popular geographies commonly used by Conestoga students. As an alternative, you can also create a custom geography (see Alternative: Creating a Circular Geography Around a Location).