These reports may discuss market value and volume, outlook, segmentation, analyse competitive intensity and profitability, profile major market competitors, and discuss industry trends.
Industry association(s) can help you understand an industry, and can be valuable sources of trend reports and statistics. Find associations using the following tools:
Many of the above Industry Overview sources may provide statistics on the size of a market. Also try the following:
Go beyond company websites. Find out who the competition is, and access information about them, using the following tools.
One you have defined your market, you will want to research the geographic, demographic and/or psychographic segments of the market. Use the following statistical tools to learn more about market segments.