Purpose of this Guide
The Library provides you with access to business resources including academic journals, magazines, trade publications, company profiles, country economic reports and industry reports. Search some or all of the key databases listed in this guide to conduct industry, company, market and consumer research.
Consumer Behaviour and Product Usage Data (Canada)
- Vividata (Available Using Nielsen IMS Clear Decisions software) This link opens in a new windowVividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.
Demographic Information
Find Canadian population demographics such as age characteristics, marital status, and income data for a particular place of interest.
- Census Profile, 2021 Census of PopulationData releases ongoing throughout 2022 and 2023.
- PiinPoint This link opens in a new windowA strategic site selection tool - access demographic, competition, traffic and other data to validate potential site locations.
Learn to Use PiinPoint
Industry Reports and Statistics
Canadian and US industry reports best searched by broad sector (e.g. software publishing, snack food, specialty food store).
- IBISWorld This link opens in a new windowCanadian and U.S. industry reports at the NAICS 5-digit level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
- Statista This link opens in a new windowGet statistics, forecasts and studies covering 170 industries and 150+ countries.
Reports and Articles for Country, Company and Industry Research
- ABI Inform Trade and Industry This link opens in a new windowContains industry reports and magazines. Canadian content.
computing, construction, transportation, food technology, telecommunications, computers
Learn to use ABI Inform / Terms of Use (ABI Inform) - Business Source Complete This link opens in a new windowContains academic journals and professional magazines. Also includes country, company and industry reports.
Learn to Use Business Source Complete - Nexis Uni This link opens in a new windowContains newspapers, newswires, radio transcripts, trade and business magazines, country and company reports. Formerly LexisNexis.