Statistical Databases
Online access to the following databases is available anytime, anywhere.
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CARDonline (Canadian Advertising Rates) This link opens in a new windowAccess advertising rates for Canadian media. Includes newspapers, magazines, radio, television, etc. Note: TV listings do not contain rate information. CARDonline Tutorial: Learn how to use space card rates.
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IBISWorld This link opens in a new windowCanadian and U.S. industry reports at the NAICS 5-digit level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
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Industry Canada - Canadian Industry Statistics This link opens in a new windowProvides industry statistics using the latest data from Statistics Canada.
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Market Share Reporter (Gale Directory Library) This link opens in a new windowMarket share statistics for companies, products, brands and industries.
Learn to use Market Share Reporter -
Roper Center for Public Opinion Research - iPoll This link opens in a new windowA web-based library of survey research and public opinion data.
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Statistics Canada This link opens in a new windowAccess Canadian census and survey reports and data.
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UNWTO eLibrary Tourism Statistics This link opens in a new windowCurrent tourism statistics for all countries and regions around the world.
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Nielsen IMS Clear Decisions Software (Remote Desktop Access & Tutorial) This link opens in a new window
Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
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Roper Center for Public Opinion Research - iPoll This link opens in a new windowA web-based library of survey research and public opinion data.
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ODESI This link opens in a new windowA digital repository of 5,600 social science datasets, including polling data.
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Vividata (Available Using Nielsen IMS Clear Decisions software) This link opens in a new windowVividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.
