Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
An Example of How to Reference Data from Nielsen
Nielsen. (2016). Vividata 2015 Q4 Readership and Product Database Online–Frozen Pizza–Beer–Males–Age18-24 [Data set]. Retrieved June 19, 2017, from Nielsen database.
Access advertising rates for Canadian media. Includes newspapers, magazines, radio, television, etc. Note: TV listings do not contain rate information. CARDonline Tutorial: Learn how to use space card rates.
An Example of How to Reference a Media Listing from CARDonline
Brunico Communications Ltd. (2017). Canadian HR Reporter (Online). In CARDonline. Retrieved June 20, 2017, from CARDonline database.
Canadian and U.S. industry reports at the NAICS 5-digit level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.