Statistical Software
These tools are available for borrow for use in the Doon Library. Ask at the Information & Research Desk.
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EAG Canada (Tutorial)
5 users at a time Software is Available for In Library Use Only (Doon)
This tutorial explains how to analyze data on target markets across Canada using EAG Canada software. Formerly Generation 5. -
Nielsen IMS Clear Decisions Software (Remote Desktop Access & Tutorial)
Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
Statistical Databases
Online access to the following databases is available anytime, anywhere.
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CARDonline (Canadian Advertising Rates)Access advertising rates for Canadian media. Includes newspapers, magazines, radio, television, etc. Note: TV listings do not contain rate information. CARDonline Tutorial: Learn how to use space card rates.
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IBISWorldCanadian and U.S. industry reports at the NAICS 5-digit level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
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Industry Canada - Canadian Industry StatisticsProvides industry statistics using the latest data from Statistics Canada.
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Market Share Reporter (Gale Directory Library)Market share statistics for companies, products, brands and industries.
Learn to use Market Share Reporter -
Roper Center for Public Opinion Research - iPollA web-based library of survey research and public opinion data.
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UNWTO eLibrary Tourism StatisticsCurrent tourism statistics for all countries and regions around the world.
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VividataVividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.
