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Purpose of this Guide

Stay competitive by understanding the needs of your markets. How is your market segmented? What are their demographics and behavioural characteristics? These factors are essential to marketing success.

Analysing Consumers in Geographic Areas of Canada

If your business markets to a local consumer population, you'll want to understand where households with desirable demographics, purchasing behaviours, and psychographic attributes are located. Use PRISM to analyse postal codes one by one, or take advantage of Generation 5 software available in the Library for more detailed geographic analysis of provinces, cities, postal codes and more.

If you are simply looking for a demographic profile of an entire city, check out Statistics Canada's Census Profiles.

Analyse Consumer Behaviour and Product Usage in Canada

Vividata collects statistics on Canadian that can help you determine how your market is segmented.