Scan the news to track issues related to companies, people and events. Use one or more of these databases, depending on your needs.
Start with one or more of these databases which focus on a multitude of topics related to media and communications.
Also try one of the following databases.
computing, construction, transportation, food technology, telecommunications, computers
These very specific databases should be explored if you are researching certain topics. Hover over each title to learn more about the database's coverage of topics.
Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
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