Library & Learning Services: Researching For Your Business Plan: Market Size

Determining Market Size

Many of the above Industry Overview sources may provide statistics on the size of a market. Also try the following:

Vividata (Available Using Nielsen IMS Clear Decisions software) This link opens in a new window
Vividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.
An Example of How to Reference Data from Vividata

Vividata. (2016). Vividata English 2016 Q2–Frozen Pizza–Age18-24 [Data set]. Retrieved June 19, 2017, from Vividata database.

More About Referencing Data Sets
Data Axle - Directory of Canadian Businesses (formerly Reference Group) This link opens in a new window
Use this directory for assessing market size for Business-to-business enterprises. Searches millions of Canadian businesses and provides key details like annual sales estimates.