Selecting a Location
Choosing a business location is a multifaceted decision. Explore your options using the following tools.
- PiinPoint This link opens in a new window
A strategic site selection tool - access demographic, competition, traffic and other data to validate potential site locations.
Learn to Use PiinPoint
- Average Annual Daily Traffic (AADT) Volume Report for Region of WaterlooThe Region of Waterloo collects yearly statistics on traffic at major intersections. Using this data can help you determine where consumers are more likely to pass by your business location or advertisement.
- ICX.ca - Canada's Commerical Real Estate GatewaySearch ICX for currently available commercial real estate of all types. Each listing also includes demographic statistics on the local population.
- Environics Analytics - PRIZM Clusters for Postal Code ProfilingEnter the postal code for a potential business location to view a demographic/psychographic summary of the consumer segment living in that location. Useful for businesses reliant on the local population.