Once you have defined your market, you will want to research the geographic, demographic and/or psychographic segments of the market. Use the following statistical tools to learn more about market segments.
Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
An Example of How to Reference Data from Nielsen
Nielsen. (2016). Vividata 2015 Q4 Readership and Product Database Online–Frozen Pizza–Beer–Males–Age18-24 [Data set]. Retrieved June 19, 2017, from Nielsen database.
Conestoga has discontinued its subscription to EAG Canada Allocate software, which was available on select computers in the library. However, the alternative tools recommended in this guide offer new and unique features while performing comparable business intelligence, with the significant benefit of being online - anytime, anywhere!
An Example of How to Reference Data from EAG Canada
Environics Analytics. (2016). EAG Canada 2016–Kitchener (ON)–Food [Data set]. Retrieved June 19, 2017, from EAG Canada database.