Target Market Profiling
Once you have defined your market, you will want to research the geographic, demographic and/or psychographic segments of the market. Use the following statistical tools to learn more about market segments.
- Vividata (Available Using Nielsen IMS Clear Decisions software) This link opens in a new windowVividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.
- Nielsen IMS Clear Decisions Software (Remote Desktop Access & Tutorial) This link opens in a new window
Access Nielsen IMS by setting up a remote desktop on you own computer (instructions included in tutorial). The tutorial explains how to use Nielsen IMS to cross-tabulate Vividata data for deeper analysis of target markets.
- EAG Canada (Discontinued) This link opens in a new windowConestoga has discontinued its subscription to EAG Canada Allocate software, which was available on select computers in the library. However, the alternative tools recommended in this guide offer new and unique features while performing comparable business intelligence, with the significant benefit of being online - anytime, anywhere!
- PiinPoint This link opens in a new windowA strategic site selection tool - access demographic, competition, traffic and other data to validate potential site locations.
Learn to Use PiinPoint
- Census ProfilesFind stats for a particular community of interest.