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Use a Circular Geography to Customize Your Search

You may wish to conduct a locational analysis for a specific address, for instance, when evaluating a potential business location, or assessing consumers in your primary, secondary and/or tertiary market areas. 

In this case, you can choose to create one or more custom, circular geographic areas with the centerpoint being the address of interest. 

To do so:

  1. On the Geography Tab, click File
  2. Click "Add Custom Geography"
  3. Click "Add Radius"

Selecting the Add Radius Option

4. In the Create a Point dialog box, enter an address of interest, including the postal code.

The Create a Point Pop Up Box

5. Next, in the Complete Point Information dialog box, choose the kilometre distances you require for one or more radii or doughnuts around the address.

Option 1: The Radii option creates circles as bands around the centre point. Each band includes data in the smaller circles it encompasses. To create radii, format the kilometre distances as single numbers, example, 1, 3, 5. Each number represents the distance from the centre point (zero).

Option 2: The Doughnut option also creates circles as bands around the centre point address. However, each band excludes data outside of it. To choose doughnuts, format the kilometre distances as ranges, for example: 1, 1-3, 3-5.



Adding radii around an address

Adding doughnuts around an address

6. After you've entered the above information, your custom geography will appear in the Pick Geography pane and be automatically selected.