Nielsen IMS Clear Decisions is currently unavailable due to an issue with access to virtual desktops. IT is working to correct this issue. Students currently working on the RSCH8060 Consumer Research Assignment - Cereal, can access an export of demographic and psychographic data below.
Nielsen's IMS Clear Decisions Crosstab software is used to define a target population and analyse their various demographics, product usage, behavior, and media and lifestyle choices.
Conestoga provides access to Vividata data through the Nielsen interface.
"What percent of all adults over 18 years play baseball, football or soccer and are between the ages of 18-24?" This detailed level of question, with more than one usage variable ("baseball", "football" and "soccer"), requires you to construct a Nielsen IMS Clear Decisions Crosstab using Vividata's category data.