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What is Nielsen IMS Clear Decisions Crosstab?

Nielsen's IMS Clear Decisions Crosstab software is used to define a target population and analyse their various demographics, product usage, behavior, and media and lifestyle choices.

Conestoga provides access to Vividata data through the Nielsen interface.

When to Use This Software

Use this software in the following example of a complex scenario: 

"What percent of all adults over 18 years play baseball, football or soccer and are between the ages of 18-24?" This detailed level of question, with more than one usage variable ("baseball", "football" and "soccer"), requires you to construct a Nielsen IMS Clear Decisions Crosstab using Vividata's category data.