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Vividata Logo

Vividata provides statistics on Canadian consumer use of 2,500 products and brands as well as psychographic details influencing consumer behaviour.

Vividata Login

Vividata requires a specific username and password to access its platform. To access Vividata:

  1. Login to Conestoga's network to retrieve Vividata's username and password
  2. Use the username and password to login to Vividata's website.

Help File (PDF)

Vividata User Guide

Video Tutorials

Logging on to Vividata (1:40)

Introduction to Vividata (11:30)

An Example of How to Reference Data from Vividata

Vividata. (2020, Spring). Automotive/Vehicle Ownership/purchase. Demographics Age/Generation-Age [Data set].

Learn more about citing data sets in APA Style